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Brand management
The Trust Economy: Building guest confidence in an uncertain world
From travel disruptions to economic shifts, discover proven strategies for short-term rental operators to strengthen guest trust and loyalty.
Direct Bookings
Not getting enough direct bookings? Trust is the missing link
Trust drives direct bookings. Learn how property managers can earn guest confidence and compete with major platforms for loyal, repeat stays.
Brand management
Breaking the Threshold: How to Make Direct Bookings Overtake OTA Bookings
Richard Vaughton (Yes Consulting) examines whether direct bookings can realistically surpass OTAs.
Artificial Intelligence
Why the "Frankenstein" Web is Dying in the Age of AI
The legacy web is crumbling under the weight of plugin bloat, governance risk, and AI-driven discovery. Richard Vaughton of Yes Consulting examines why STR operators can no longer afford to build on outdated digital foundations — and what a tech-first, agent-ready web looks like.
Artificial Intelligence
The Claude Effect: Are Autonomous AI Agents the End of the Travel Middleman?
AI agents are evolving from chatbots to autonomous travel planners, threatening the traditional OTA business model. As tools like Claude and ChatGPT handle complex itineraries and direct bookings, travel middlemen face an existential crisis. To survive, they must pivot from simple aggregation to offering exclusive inventory and premium human service.