Richard Vaughton

As AI becomes the new front desk of hospitality, vacation rental brands face a bigger challenge than automation: cultural alignment. In his latest article, Richard Vaughton explores why the future of digital trust depends on AI reflecting human values, nuance, and hospitality itself.

The legacy web is crumbling under the weight of plugin bloat, governance risk, and AI-driven discovery. Richard Vaughton of Yes Consulting examines why STR operators can no longer afford to build on outdated digital foundations — and what a tech-first, agent-ready web looks like.

Richard Vaughton (Yes Consulting) examines whether direct bookings can realistically surpass OTAs.