Louise Brace

SCALE

Head of Marketing

Bio

Louise Brace is an accomplished marketing strategist and copywriter with more than 20 years’ experience across the hospitality, events, and digital sectors.

At SCALE, she oversees brand and marketing strategy across a growing portfolio of country-specific events, a thriving online community, and a year-round masterclass series.

Her expertise lies in building bold, engaging brands and creating content that connects, informs, and converts.

Before joining SCALE, Louise worked as a freelance marketing consultant and agency founder, collaborating with leading names in the vacation rental space.

With a deep-rooted passion for travel and a creative mindset, Louise is known for her strategic thinking, collaborative spirit, and ability to turn vision into action.

Social Media
SCALE Community
Connect on the Community
Wire Weekly: Global short-term rental & hospitality news

Wire Weekly: Global short-term rental & hospitality news

This week in STR: Airbnb Q1 results, TikTok moves into travel bookings, shifting demand patterns, and Lodgify’s new AI tools reshape direct bookings.
Hospitality Tech Investment Index

$1 Billion Into Hospitality Tech: What the money Is actually telling us

$1 billion raised. 40 companies. One clear direction. We break down Abode Worldwide's Hospitality Tech Investment Index 2026 — and what the money is really telling us.
Wire Weekly: Global short-term rental & hospitality news

Wire Weekly: Global short-term rental & hospitality news

This week, we step away from AI headlines to focus on the human side of hospitality. From Lake.com’s new subscription model to STR advocacy and community-led stories, the sector proves it’s still driven by people, not platforms.
1 2 7
Direct Bookings

Winning Direct Bookings: Visibility, trust & retention in short-term rentals


SCALE co-founder and Book Direct Show founder, Damian Sheridan is joined by Becky Ward – Simply Owners, Miles Hobson – Hospitable, and Craig Webb – Web Marketing for a practical session on how operators can grow direct bookings in 2025, without going ‘anti-OTA’.

Choose your Language

Subscribe
Scroll to Top