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Airbnb finally tests loyalty benefits after seven years, Reserve Now Pay Later goes global, and Vrbo adds weather insurance. This week's headlines on the Wire Weekly spotlight the OTAs' intensifying battle for guest loyalty. What do these platform moves mean for property managers competing on direct bookings?

This week's industry headlines spotlight a landmark EU court opinion that could reshape regulations across Europe, mounting challenges for direct bookings as OTAs gain ground, and regulatory adjustments in Ireland and Northern Ireland as governments balance tourism with housing pressures.

From the Boardroom to the Boarding Gate. This week, short-term rental tech goes prime-time on The Apprentice, while GuestReady secures a major Spanish acquisition and legal battles brew in Turkey. Get the full breakdown of the headlines shaping the STR sector this week.

This week’s industry headlines spotlight regulation shifts across Europe, major brand expansion into flexible accommodation, and new guest-experience services reshaping the future of short-term stays.

This week’s industry headlines point to continued consolidation, expansion and investment across both flexible accommodation and short-term rental technology platforms.