The shifting dynamics of the owner–manager relationship
Nearly 73% of property managers say owner retention is their top priority in 2026. In a market where trust now outweighs growth, this article explores why clarity, context and consistency have become the real differentiators and what that means for scaling without eroding confidence.
Fresh from the press
Short-term rentals news
Wire Weekly: Global short-term rental & hospitality news
Airbnb finally tests loyalty benefits after seven years, Reserve Now Pay Later goes global, and Vrbo adds weather insurance. This week's headlines on the Wire Weekly spotlight the OTAs' intensifying battle for guest loyalty. What do these platform moves mean for property managers competing on direct bookings?
Listing sites/OTAs
The Algorithmic Shift: Why Visibility in Global Tourism Is No Longer for Sale
As AI-driven "Answer Engines" replace traditional search results, the hospitality industry faces a pivotal shift. This article explores why major booking platforms are devaluing standard discount tiers and how hoteliers can move beyond the "pay-to-play" model. By shifting from a price-based commodity to a reputation-led identity, travel providers can survive the algorithmic transition and capture the attention of the modern, high-intent traveler.
Owner-Manager Relations
The shifting dynamics of the owner–manager relationship
Nearly 73% of property managers say owner retention is their top priority in 2026. In a market where trust now outweighs growth, this article explores why clarity, context and consistency have become the real differentiators and what that means for scaling without eroding confidence.
SCALE Shorts
Must see videos
Upcoming SCALE conferences
Must hear podcasts
Podcasts
The episode where SCALE co-founder, Damian Sheridan interviewed Robin Bass, founder of Premier Properties USVI.
Off The SCALE Podcast Episode 12: Robin Bass, Premier Properties USVI
The episode where SCALE co-founder, Damian Sheridan interviewed Robin Bass, founder of Premier Properties USVI.
Brand management
The episode where SCALE co-founder, Damian Sheridan interviewed Sab Mulligan, Head of Team and Brand Builder at Zzzing.
Off The SCALE Podcast Episode 5: Sab Mulligan, Zzzing
The episode where SCALE co-founder, Damian Sheridan interviewed Sab Mulligan, Head of Team and Brand Builder at Zzzing.