Is WordPress still the best option for hospitality websites… or is AI changing everything?

Posted on - May 22nd 2026

In this SCALE webinar, industry experts Richard Vaughton (Yes Consulting), Mark Simpson (Boostly) and Boris Pavlov (OnSeason) explore one of the biggest questions facing short-term rental operators right now: what is the future of hospitality websites in an AI-driven world?

From WordPress and PMS-powered booking sites to AI-generated websites, direct booking strategies, agentic search, and the rise of AI assistants in travel planning, this discussion looks at where hospitality websites are heading — and what property managers need to be thinking about now.

Topics covered include:
• WordPress vs AI-built websites
• PMS website limitations and integrations
• Direct booking strategy in 2026 and beyond
• AI search, AI agents & discoverability
• Website trust, conversion and guest behaviour
• The future of booking beyond traditional websites
• What hospitality operators should prepare for next

Whether you’re managing a few properties or scaling a large portfolio, this conversation offers practical insights into the changing landscape of hospitality websites, direct bookings and AI-powered travel.

About the Author

Louise Brace

Head of Marketing SCALE

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