Gianpaolo Vairo

SCALE

Co-founder & COO

Bio

Gianpaolo is a highly accomplished international Business Development leader with a strong history of driving success within the hospitality sector.

As Co-founder of Localler, recognized by Wired as a Top 10 hospitality startup in 2015, he demonstrated early innovation.

His influence is widely acknowledged, having been nominated among the Top 20 Influential People in Vacation Rental Technology and Top 20 Vacation Rental Consultants (both in 2021).

Gianpaolo is the driving force behind many of Europe’s leading hospitality digital events, most notably SCALE, the premier international holiday rental professional conference and a recognized global authority.

Throughout his career, he has been instrumental in helping international companies achieve significant growth and expand their global footprint, leveraging his deep expertise in strategic sales and business development within the tourism industry.

His entrepreneurial spirit led him to found Localler in 2013, an innovative marketing platform designed to elevate tourist destinations and empower local product networks.

For the past decade, Gianpaolo has provided invaluable consultancy and training to Short-Term Rental companies, guiding them in developing and launching successful products and optimizing their sales performance.

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SCALE Community
Connect on the Community

From Vendor Directory to Discovery Layer: What Connect Is Actually Building

The short-term rental industry doesn't suffer from a lack of tech suppliers; it suffers from fragmented visibility. Discover how SCALE Connect moves beyond the traditional, passive vendor directory model to serve as a strategic discovery layer that structures the market for better buyer-seller alignment.

Dubai Just Did Something Rare: The Hospitality Blueprint Every Market Needs

While Western markets implement strict bans on short term rentals, Dubai has successfully integrated holiday homes and traditional hotels into a single unified digital ecosystem. Discover why this rare proactive regulatory framework offers a vital blueprint for global hospitality operators.

The New Era of European STRs: Navigating the Single Digital Entry Point Deadline

The era of unregulated European short term rentals is ending. By May 20, 2026, the new EU Regulation requires all properties to display a verified registration number via a Single Digital Entry Point. Non compliant listings face automatic removal within ten days. Prepare your portfolio to survive the purge.
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