Posted on - December 19th 2025
In episode 12 of the Off the SCALE podcast, Robin Bass, founder of Premier Properties USVI, shares her journey in the vacation rental industry from New England, to developing her work ethics in New York and finally settling and managing properties in St Croix in The Virgin Islands.
Robin discusses the importance of kindness in property management, her transition to direct bookings, and how she has built a personal brand that focuses on guest relations. She highlights the organic growth of her business through referrals and the essential technology that has helped her SCALE.
