Louise Brace

SCALE

Head of Marketing

Bio

Louise Brace is an accomplished marketing strategist and copywriter with more than 20 years’ experience across the hospitality, events, and digital sectors.

At SCALE, she oversees brand and marketing strategy across a growing portfolio of country-specific events, a thriving online community, and a year-round masterclass series.

Her expertise lies in building bold, engaging brands and creating content that connects, informs, and converts.

Before joining SCALE, Louise worked as a freelance marketing consultant and agency founder, collaborating with leading names in the vacation rental space.

With a deep-rooted passion for travel and a creative mindset, Louise is known for her strategic thinking, collaborative spirit, and ability to turn vision into action.

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Connect on the Community
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Project Management for STR: Scale with Clarity and Control

STR growth brings complexity. Learn how project management frameworks like PMP and Agile help operators scale with speed and consistency.
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Not getting enough direct bookings? Trust is the missing link

Trust drives direct bookings. Learn how property managers can earn guest confidence and compete with major platforms for loyal, repeat stays.
Is Quality Compliance the Missing Link in STR Sustainability?

Quality Compliance: Linking Sustainability, Financials, and Reputation

Quality standards extend asset life, cut costs, and make sustainability a smart business move in short-term rentals.
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