Louise Brace

SCALE

Head of Marketing

Bio

Louise Brace is an accomplished marketing strategist and copywriter with more than 20 years’ experience across the hospitality, events, and digital sectors.

At SCALE, she oversees brand and marketing strategy across a growing portfolio of country-specific events, a thriving online community, and a year-round masterclass series.

Her expertise lies in building bold, engaging brands and creating content that connects, informs, and converts.

Before joining SCALE, Louise worked as a freelance marketing consultant and agency founder, collaborating with leading names in the vacation rental space.

With a deep-rooted passion for travel and a creative mindset, Louise is known for her strategic thinking, collaborative spirit, and ability to turn vision into action.

Social Media
SCALE Community
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Content from this author
Articles (7)
Videos (6)
Podcasts (1)
Lisa Roads - Exit Strategy for Short-term rental operators
Accommodation

Is your STR business ready for you to exit?

Prepare your short-term rental business for a successful exit. Key steps to maximise value, streamline operations, and attract the right buyer.
Louise Brace -

November 5, 2025

Accommodation

Quality Compliance: Linking Sustainability, Financials, and Reputation

Quality standards extend asset life, cut costs, and make sustainability a smart business move in short-term rentals.
Louise Brace -

October 25, 2025

Eviivo PMS - hybrid model scaling strategies
Revenue Management

Shifting to a hybrid model? Here’s what to consider

What to consider when shifting to a hybrid short-, mid- and long-term rental model.
Louise Brace -

September 17, 2025

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Direct Bookings

Winning Direct Bookings: Visibility, trust & retention in short-term rentals


SCALE co-founder and Book Direct Show founder, Damian Sheridan is joined by Becky Ward – Simply Owners, Miles Hobson – Hospitable, and Craig Webb – Web Marketing for a practical session on how operators can grow direct bookings in 2025, without going ‘anti-OTA’.
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