Louise Brace

SCALE

Head of Marketing

Bio

Louise Brace is an accomplished marketing strategist and copywriter with more than 20 years’ experience across the hospitality, events, and digital sectors.

At SCALE, she oversees brand and marketing strategy across a growing portfolio of country-specific events, a thriving online community, and a year-round masterclass series.

Her expertise lies in building bold, engaging brands and creating content that connects, informs, and converts.

Before joining SCALE, Louise worked as a freelance marketing consultant and agency founder, collaborating with leading names in the vacation rental space.

With a deep-rooted passion for travel and a creative mindset, Louise is known for her strategic thinking, collaborative spirit, and ability to turn vision into action.

SCALE Community

Connect on the Community

Guest Experience

What’s More Important? Revenue, Profit or a Happy Guest?

Balancing revenue, profit and guest satisfaction for sustainable vacation rental growth.

Louise Brace -

September 17, 2025

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Franchising

Empowering Local Ownership: Casago’s Franchise Model with Steve Schwab

Podcasts

Tech vs. Hospitality: Finding the Balance with Steve Schwab | Episode 1

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Direct Bookings

Winning Direct Bookings: Visibility, trust & retention in short-term rentals

SCALE co-founder and Book Direct Show founder, Damian Sheridan is joined by Becky Ward – Simply Owners, Miles Hobson – Hospitable, and Craig Webb – Web Marketing for a practical session on how operators can grow direct bookings in 2025, without going ‘anti-OTA’.