As part of Book Direct Day 2026, we asked 11 of the leading direct booking advocates for their quick tips for driving more direct bookings in 2026 and beyond…
- Invest in “lumpy mail” by sending previous guests or prospects something in the post.2
- Ensure consistency across your name, property name, and company name on all platforms, from listing descriptions to your website and social media.3
- Define your perfect potential guest, then speak to only them consistently and authentically, using AI only to accelerate, not for authorship.4
- Share content that helps your guest avatars plan their trip to your destination.5
- Engage with industry professionals, as their experience can help you find multiple ways to bring travelers back to your brand and website.6
- Use layers of marketing, such as PPC, SEO, and email, and build relationships, including with local authorities and large businesses, to become their preferred supplier.7
- Create an “About Us” page that demonstrates experience, expertise, authority, and trustworthiness to rank better in AI search tools.8
- Focus on exposure by finding the keywords that appeal to your key guests and adding them to your description.9
- Target and recover abandoned bookings.10
- Create niche pages for specific terms like “midterm stays Milton Keynes” with corresponding titles, URLs, and content to rank highly on Google
