All you need to know about The Wire

The Wire is the evolution of the original SCALE Community, transitioning from a community-centered container to a dynamic, accessible STR media outlet.

We are the new school media exclusively dedicated to the Short- and Medium-Term Rental industry.

Sign up for free to access actionable and inspirational content—including articles, podcasts, videos, and webinars—from leading entrepreneurs and experts worldwide.

Our content is organized into convenient directories and collections, ensuring you have multiple, easy ways to access the insights you need.

Absolutely yes!

We created the Wire to be a free source for information and education for Short and Medium-term rental operators worldwide.

The only condition to read, watch, and listen to all the content that Wire has to offer is to become a member of the SCALE Community.

Unlimited!

The WIRE is a completely free source for information and educational content. I will never be asked to pay for reading, watching, or listening to any of the content available on the platform.

To access all the content, all you have to do is register for the SCALE Community. You are then free to access it at any time from any device.

Since its first version, released in 2024, the SCALE Community has transformed into a wider and better-connected network.

The SCALE Project has grown into a powerful digital ecosystem encompassing all SCALE conference websites, the SCALE Community, SCALE Connect, and The Wire.

Accessing everything is easy: A single sign-on grants you immediate entry to the whole SCALE Ecosystem. This means you can read articles on The Wire, buy conference tickets, utilize unlimited searches on SCALE Connect, and receive exclusive partner discounts.

Sounds good? Join the SCALE Community today and enjoy all the advantages of being part of our family.

We are actively seeking experts to contribute actionable and inspirational content to The Wire, the dedicated media outlet for the Short- and Medium-Term Rental industry.

Whether you are an industry consultant, an enthusiastic entrepreneur, or a thought leader, we welcome your insights.

To get started, you will need a SCALE account, which you should create first if you don’t already have one.

The next step is to submit your candidacy through the form available on this page.

Once your proposal is received, our team will review it thoroughly and reach out to you with the details for becoming a Wire Contributor.

The primary privilege of becoming a Contributor is the exclusive ability to share your content on the Wire.

Additional benefits can be discussed with our team based on your level of contribution and the value you bring to the Wire community.

We welcome SCALE partners and new partners to join us as Wire Contributors!

However, please note that the Wire is strictly dedicated to educational, informational, and inspirational content. It is not a media outlet for product updates, service promotions, or commercial content.

Contributors who share promotional material may have their content removed and their platform access restricted.

If you are interested in becoming a Contributor and agreeing to these guidelines, please fill out the form on this page or email us at [email protected].

As a Wire Contributor, your content will gain maximum exposure to a highly targeted audience of short-term rental professionals. This is an invaluable opportunity to share your expertise and establish yourself as a prominent figure in the industry.

To further extend the reach of your content, SCALE’s dedicated team will distribute it across our extensive marketing channels, including LinkedIn, Facebook, Instagram, YouTube, Spotify, and through targeted newsletters.

By joining the Wire, you’ll significantly boost your brand’s visibility and gain exposure to hundreds of potential partners and customers.

Share valuable content, actionable insights, and in-depth industry research to attract new clients and solidify your position as a leading industry expert.

Anyone who is a property manager, a host, or an expert in the short and medium-term rental industry can contribute to the Community.

Consultants and coaches can also become Contributors, as long as the primary interest is not to share commercial content to promote a business. 

Companies, company representatives, or groups with clear commercial objectives to promote their products or services cannot become Contributors.

Those who wish to share content with a promotional focus shall reach out to our sales team to find the best way to promote their services across the SCALE network by writing to [email protected].

Whether you’re a skilled writer or an engaging speaker, we welcome a variety of content formats that play to your strengths.

The Wire has been designed and structured to provide quick access to a variety of content formats:

• Articles: easily digestible and shareable, articles are the cornerstone of our community
• Videos: offering visual and auditory learning, videos offer in-depth insights
• Podcasts: on-the-go learning and engagement through audio content

Yes! To ensure the highest quality content, we carefully review each submission based on the following criteria:

• Content originality: content, especially articles, should be uniquely created for the Wire. We cannot accept previously published material or copyrighted content.
• Commercial content: promotional content is only allowed in conjunction with the SCALE team under strict conditions. Any content with explicit product or service endorsements will not be shared.
• Product mentions: references to products or services without a commercial focus are generally permitted. However, please inform us in advance.

Absolutely yes! The Wire team reviews every piece of content that we receive to ensure it meets our guidelines:

• No explicit products or service promotion
• Original content free from copyright infringement
• Does not contain offensive content or promote bad practices