Share impactful content on WIRE
The SCALE Community was created with a vision: to be the premier online hub for global vacation rental operators.
In this space, CONTRIBUTORS like you can share valuable insights, experiences and industry best practices to help fellow members grow their business.
To make it easy for you to become a world-class CONTRIBUTOR, we’ve developed some guidelines. This resource provides essential information about the inner workings of the community and helps you to create content that stands out.
By following these guidelines, you’ll ensure that your contributions are seen by the right audience, increasing visibility for maximum impact.
One platform, many ways to contribute
Easily digestible and shareable, articles are the cornerstone of the Wire
The SCALE Community was created with a vision: to be the premier online hub for global vacation rental operators.
On-the-go learning and engagement through audio content
The SCALE Community was created with a vision: to be the premier online hub for global vacation rental operators.
Offering visual and auditory learning, videos provide in-depth insights
The SCALE Community was created with a vision: to be the premier online hub for global vacation rental operators.
Innovation never stops at SCALE. If you are like-minded, we invite you to help us explore new formats and create valuable resources for the global STR community. We are actively open to partnerships that include webinars, masterclasses, and reports, or any other content idea that drives the industry forward.
Useful resources for our Contributors
I'd like to contribute to the Wire. What are the available options?
We are actively seeking experts to contribute actionable and inspirational content to The Wire, the dedicated media outlet for the Short- and Medium-Term Rental industry.
Whether you are an industry consultant, an enthusiastic entrepreneur, or a thought leader, we welcome your insights.
To get started, you will need a SCALE account, which you should create first if you don’t already have one.
The next step is to submit your candidacy through the form available on this page.
Once your proposal is received, our team will review it thoroughly and reach out to you with the details for becoming a Wire Contributor.
Do I have any privilege if I become a Contributor?
The primary privilege of becoming a Contributor is the exclusive ability to share your content on the Wire.
Additional benefits can be discussed with our team based on your level of contribution and the value you bring to the Wire community.
Can a product or service providers become a Contributor?
We welcome SCALE partners and new partners to join us as Wire Contributors!
However, please note that the Wire is strictly dedicated to educational, informational, and inspirational content. It is not a media outlet for product updates, service promotions, or commercial content.
Contributors who share promotional material may have their content removed and their platform access restricted.
If you are interested in becoming a Contributor and agreeing to these guidelines, please fill out the form on this page or email us at [email protected].
What are the advantages of becoming a Contributor?
As a Wire Contributor, your content will gain maximum exposure to a highly targeted audience of short-term rental professionals. This is an invaluable opportunity to share your expertise and establish yourself as a prominent figure in the industry.
To further extend the reach of your content, SCALE’s dedicated team will distribute it across our extensive marketing channels, including LinkedIn, Facebook, Instagram, YouTube, Spotify, and through targeted newsletters.
By joining the Wire, you’ll significantly boost your brand’s visibility and gain exposure to hundreds of potential partners and customers.
Share valuable content, actionable insights, and in-depth industry research to attract new clients and solidify your position as a leading industry expert.
Who is eligible to become a Contributor?
Anyone who is a property manager, a host, or an expert in the short and medium-term rental industry can contribute to the Community.
Consultants and coaches can also become Contributors, as long as their primary interest is not to share commercial content for the purpose of promoting a business.
Companies, company representatives, or groups with clear commercial objectives to promote their products or services cannot become Contributors.
Those who wish to share content with a promotional focus shall reach out to our sales team to find the best way to promote their services across the SCALE network by writing to [email protected].
What kind of content can be shared on the Wire?
Whether you’re a skilled writer or an engaging speaker, we welcome a variety of content formats that play to your strengths.
The Wire has been designed and structured to provide quick access to a variety of content formats:
- Articles: easily digestible and shareable, articles are the cornerstone of our community
- Videos: offering visual and auditory learning, videos offer in-depth insights
- Podcasts: on-the-go learning and engagement through audio content
Does the content need to meet any specific criteria?
Yes! To ensure the highest quality content, we carefully review each submission based on the following criteria:
- Content originality: content, especially articles, should be uniquely created for the Wire. We cannot accept previously published material or copyrighted content.
- Commercial content: promotional content is only allowed in conjunction with the SCALE team under strict conditions. Any content with explicit product or service endorsements will not be shared.
- Product mentions: references to products or services without a commercial focus are generally permitted. However, please inform us in advance.
Does the Wire team vet the content before it goes live on the platform?
Absolutely yes! The Wire team reviews every piece of content that we receive to ensure it meets our guidelines:
- No explicit products or service promotion
- Original content free from copyright infringement
- Does not contain offensive content or promote bad practices