The STR Survival Files

The STR market is under pressure, and conventional wisdom isn't keeping up. In this ongoing series, Yes Consulting's Richard Vaughton draws on real-world data, operator feedback, and market trends to challenge the status quo,  and offer a clearer path forward for property managers serious about long-term growth.

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data and trends Richard Vaughton short-term rental strategy
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Richard Vaughton

Yes Consulting

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Articles (2)
Why the "Frankenstein" Web is Dying in the Age of AI
Artificial Intelligence

Why the "Frankenstein" Web is Dying in the Age of AI

The legacy web is crumbling under the weight of plugin bloat, governance risk, and AI-driven discovery. Richard Vaughton of Yes Consulting examines why STR operators can no longer afford to build on outdated digital foundations — and what a tech-first, agent-ready web looks like.
Richard Vaughton -

March 24, 2026

The Cultural Imperative: AI in Digital Trust & Hospitality in Vacation Rentals
Artificial Intelligence

The Cultural Imperative: AI in Digital Trust & Hospitality in Vacation Rentals

As AI becomes the new front desk of hospitality, vacation rental brands face a bigger challenge than automation: cultural alignment. In his latest article, Richard Vaughton explores why the future of digital trust depends on AI reflecting human values, nuance, and hospitality itself.
Richard Vaughton -

May 12, 2026

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2 content

The STR Survival Files

The STR market is under pressure, and conventional wisdom isn't keeping up. In this ongoing
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No content

STR Technology

Scaling your short-term rental business successfully requires a robust, integrated tech stack that automates operations,
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6 content

Data & Trends

Market insight, trends and data tools shaping short-term rentals and hospitality.
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5 content

Direct Bookings

Insight, strategies and tools for increasing direct bookings in short-term rentals.
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5 content

Artificial Intelligence

AI insight and learning, plus related products and platforms from the Connect Directory.
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1 content

Brand building & Management

Content, insight and tools for building strong brands in short-term rentals and hospitality.
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4 content

Short-Term Rental Regulations

Insight and guidance on short-term rental regulations, compliance and policy changes.
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3 content

Revenue & Profitability

Insight, strategies and tools for growing revenue and profitability in short-term rentals.
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