Brand management

Breaking the Threshold: How to Make Direct Bookings Overtake OTA Bookings

Richard Vaughton (Yes Consulting) examines whether direct bookings can realistically surpass OTAs.
How STR Operators Build Guest Trust in Uncertain Times

The Trust Economy: Building guest confidence in an uncertain world

From travel disruptions to economic shifts, discover proven strategies for short-term rental operators to strengthen guest trust and loyalty.

How to build a brand as a PMC

According to Rafat Ali Founder of Skift, the two most important elements of building a hospitality business in 2025 are: managing your finances and building a unique brand.
Brand management

Off The SCALE Podcast Episode 5: Sab Mulligan, Zzzing


The episode where SCALE co-founder, Damian Sheridan interviewed Sab Mulligan, Head of Team and Brand Builder at Zzzing.
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