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Brand management
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Articles (3)
Podcasts (1)
Brand management
Breaking the Threshold: How to Make Direct Bookings Overtake OTA Bookings
Richard Vaughton (Yes Consulting) examines whether direct bookings can realistically surpass OTAs.
Richard Vaughton
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November 1, 2025
Brand management
The Trust Economy: Building guest confidence in an uncertain world
From travel disruptions to economic shifts, discover proven strategies for short-term rental operators to strengthen guest trust and loyalty.
Katie Glover
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October 25, 2025
Brand management
How to build a brand as a PMC
According to Rafat Ali Founder of Skift, the two most important elements of building a hospitality business in 2025 are: managing your finances and building a unique brand.
Nikki Mattei
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September 23, 2025
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Brand management
Off The SCALE Podcast Episode 5: Sab Mulligan, Zzzing
The episode where SCALE co-founder, Damian Sheridan interviewed Sab Mulligan, Head of Team and Brand Builder at Zzzing.
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