Louise Brace
SCALE
Head of Marketing
Bio
Louise Brace is an accomplished marketing strategist and copywriter with more than 20 years’ experience across the hospitality, events, and digital sectors.
At SCALE, she oversees brand and marketing strategy across a growing portfolio of country-specific events, a thriving online community, and a year-round masterclass series.
Her expertise lies in building bold, engaging brands and creating content that connects, informs, and converts.
Before joining SCALE, Louise worked as a freelance marketing consultant and agency founder, collaborating with leading names in the vacation rental space.
With a deep-rooted passion for travel and a creative mindset, Louise is known for her strategic thinking, collaborative spirit, and ability to turn vision into action.
SCALE UK Post-Show De-Brief: The highs of 2025 and what’s new for 2026
December 3, 2025
The PMS is dead: How AI Agents will change the ‘tech stack’ as we know
November 8, 2025
Winning Direct Bookings: Visibility, trust & retention in short-term rentals
SCALE co-founder and Book Direct Show founder, Damian Sheridan is joined by Becky Ward – Simply Owners, Miles Hobson – Hospitable, and Craig Webb – Web Marketing for a practical session on how operators can grow direct bookings in 2025, without going ‘anti-OTA’.


