Gianpaolo Vairo

SCALE

Co-founder & COO

Bio

Gianpaolo is a highly accomplished international Business Development leader with a strong history of driving success within the hospitality sector.

As Co-founder of Localler, recognized by Wired as a Top 10 hospitality startup in 2015, he demonstrated early innovation.

His influence is widely acknowledged, having been nominated among the Top 20 Influential People in Vacation Rental Technology and Top 20 Vacation Rental Consultants (both in 2021).

Gianpaolo is the driving force behind many of Europe’s leading hospitality digital events, most notably SCALE, the premier international holiday rental professional conference and a recognized global authority.

Throughout his career, he has been instrumental in helping international companies achieve significant growth and expand their global footprint, leveraging his deep expertise in strategic sales and business development within the tourism industry.

His entrepreneurial spirit led him to found Localler in 2013, an innovative marketing platform designed to elevate tourist destinations and empower local product networks.

For the past decade, Gianpaolo has provided invaluable consultancy and training to Short-Term Rental companies, guiding them in developing and launching successful products and optimizing their sales performance.

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The Great Convergence: Booking.com vs. Airbnb in 2026

The travel industry’s duopoly reaches a "Great Convergence" in 2026 as Booking.com’s 7.1M listings officially challenge Airbnb’s dominance. This report analyzes the "Supply Paradox" how Booking.com captures nearly 90% of Airbnb’s volume through superior occupancy efficiency, while providing property managers with tactical playbooks to protect margins against shifting commission structures.

Airbnb’s 2026 Strategy: Global 'Reserve Now, Pay Later' and Pay-for-Placement Discounts

Short Description Airbnb is reshaping its 2026 booking strategy with two major updates. First, the $0-upfront 'Reserve Now, Pay Later' option is expanding globally to drive conversions, especially for premium listings, requiring hosts to adopt flexible cancellation policies. Second, a new pilot program allows hosts to offer discounts to highly rated guests in exchange for boosted search visibility. These changes give hosts new yield management tools but require careful margin analysis.

The Algorithmic Shift: Why Visibility in Global Tourism Is No Longer for Sale

As AI-driven "Answer Engines" replace traditional search results, the hospitality industry faces a pivotal shift. This article explores why major booking platforms are devaluing standard discount tiers and how hoteliers can move beyond the "pay-to-play" model. By shifting from a price-based commodity to a reputation-led identity, travel providers can survive the algorithmic transition and capture the attention of the modern, high-intent traveler.
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