Empowering Local Ownership: Casago’s Franchise Model with Steve Schwab

In Episode 2 of 15 Minutes with Steve Schwab, we dive into the franchise model that helped Casago become the world’s largest property management company. Steve shares how shifting from centralised control to empowering long-term team members as local franchise owners has transformed service quality, guest experience, and community relationships. This episode highlights:

• Why Casago turned to franchising
• How they identify, train, and support new franchise partners
• The role of Casago University and daily support systems
• Real-world “boots on the ground” stories from across the network
• Casago’s vision for sustainable, community-first vacation rentals

📌 Timestamps:
00:12 The evolution of Casago’s franchise model
02:05 How Casago selects and supports franchise partners
05:48 What “boots on the ground” really means 08:42 Maintaining consistency across locations
10:54 Casago’s vision for the future of vacation rentals

Watch now and explore how local ownership can elevate guest experience, homeowner trust, and long-term impact.