Project Management for STR: Scale with Clarity and Control

Why Project Management Matters More Than Ever in STR

The short-term rental industry has experienced rapid growth—many operators have expanded from managing just a few listings to dozens or even hundreds across multiple markets. But with this growth comes complexity: fragmented teams, inconsistent guest experiences, delayed upgrades, and operational silos.

The reality is that many STR businesses are managing projects without truly treating them as projects.

Whether you’re implementing a new property management system, standardizing housekeeping protocols, onboarding new team members, or launching in a new market, you’re managing projects. Done well, project management becomes the engine that drives speed, consistency, and value at scale.

To do that, two powerful frameworks can help: PMP (Project Management Professional) for structure and planning, and Agile for flexibility and fast iteration.

PMP Approach: Bringing Structure to Complexity

The PMP framework offers a structured way to plan, execute, and close projects effectively. Rather than relying on intuition or ad hoc efforts, it promotes a clear, purpose-driven approach:

• Clarifying the purpose: Why are we doing this project? What value are we creating for the customer?