Book Direct Day 2026 – 11 Tips From The Leading #BookDirect Advocates

As part of Book Direct Day 2026, we asked 11 of the leading direct booking advocates for their quick tips for driving more direct bookings in 2026 and beyond…

• Invest in “lumpy mail” by sending previous guests or prospects something in the post.2
• Ensure consistency across your name, property name, and company name on all platforms, from listing descriptions to your website and social media.3
• Define your perfect potential guest, then speak to only them consistently and authentically, using AI only to accelerate, not for authorship.4
• Share content that helps your guest avatars plan their trip to your destination.5
• Engage with industry professionals, as their experience can help you find multiple ways to bring travelers back to your brand and website.6
• Use layers of marketing, such as PPC, SEO, and email, and build relationships, including with local authorities and large businesses, to become their preferred supplier.7
• Create an “About Us” page that demonstrates experience, expertise, authority, and trustworthiness to rank better in AI search tools.8
• Focus on exposure by finding the keywords that appeal to your key guests and adding them to your description.9
• Target and recover abandoned bookings.10
• Create niche pages for specific terms like “midterm stays Milton Keynes” with corresponding titles, URLs, and content to rank highly on Google