(WEBINAR) UK STR market trends with Key Data: what’s really happening (and what to do next)

SCALE co-founder Damian Sheridan is joined by Sally Henry and James Weatherby from Key Data to unpack live UK performance data, including occupancy, ADR, RevPAR, booking windows, length of stay and show how operators can use the Key Data dashboard to benchmark, price with confidence, and communicate clearly with owners ahead of peak Q4.

This episode highlights:

• Occupancy & ADR: modest year-on-year gains
• RevPAR up despite headwinds
• Regional picture: Highlands, Cotswolds, London pacing stronger; others flatter/softer
• Pricing discipline: hold rates, avoid panic discounting; use rate agility in a late market
• Length of stay: contracting—especially in summer—so plan for more turnovers & gap-night strategy
• Booking windows: shorter by ~1 week; later demand ≠ lower demand—optimise, don’t slash
• Channels: direct share down ~8% vs OTAs; know each channel’s LOS, ADR & lead-time profile
• Q4 snapshot: UK pacing positive on occupancy & RevPAR; Wales more price-sensitive

Dashboard power moves: benchmark by region/bed size, track traveler origins, channel mix, and unit-level performance to brief owners with facts, not vibes

📑 Download the slides → https://drive.google.com/file/d/1o3YY…
📊 Explore Key Data / book a demo → https://keydatadashboard.com