How to build a brand as a PMC
According to Rafat Ali Founder of Skift, the two most important elements of building a hospitality business in 2025 are: managing your finances and building a unique brand.
Brand building & Management
This collection explores how short-term rental businesses build brands that guests recognise, trust and return to. Explore practical articles, videos and webinars focused on positioning, storytelling, design and guest experience and how ‘brand’ supports long-term, sustainable growth beyond logos and visuals. Plus, connect with brand, marketing and experience-led partners that can support your growth strategy.
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Brand management
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6 content
Data & Trends
Market insight, trends and data tools shaping short-term rentals and hospitality.
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5 content
Direct Bookings
Insight, strategies and tools for increasing direct bookings in short-term rentals.
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4 content
Artificial Intelligence
AI insight and learning, plus related products and platforms from the Connect Directory.
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1 content
Brand building & Management
Content, insight and tools for building strong brands in short-term rentals and hospitality.
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3 content
Revenue & Profitability
Insight, strategies and tools for growing revenue and profitability in short-term rentals.
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3 content
Short-Term Rental Regulations
Insight and guidance on short-term rental regulations, compliance and policy changes.
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