Sustainability in hospitality is not an add-on

Article Written By

Louise Brace

Head of Marketing SCALE

Posted on, November 5th - 11AM UTC

Sustainability is NOT an add-on Nikki Mattei

Some people have told me that most businesses in the short-rental industry are just in it for the money. They don’t care about sustainability.

I don’t believe that. I’m sure there are many PMCs and owners who care deeply about the destinations they promote and about the future that awaits their loved ones. If that’s you, I invite you to read this article.

Here’s the topics I have explored:

sustainability goals and business objectives
competition and market saturation
operational costs
growth strategies
marketing
investment and M&A

What is the impact of sustainability on profit?

I think many in the STR industry just don’t see how they can engage in sustainability and run a profitable business at the same time. Particularly in an industry that is still defining itself and seems to be facing challenges from all angles.

Also they don’t have concrete evidence that if they embrace sustainability, it will be compatible with making a profit. This is true for any new trend. Look at AI, the hottest topic right now. Are there really reliable metrics that prove AI will increase your profits exponentially?

When you set up your business, did you know for certain that you would be successful and profitable?